Privacy Policy

01Introduction

Magnent ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and disclose your personal information when you use our website (magnent.co) and related services (the "Platform"), in accordance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 ("SPDI Rules"), and the Digital Personal Data Protection Act, 2023 ("DPDP Act").

02Information We Collect

2.1 Information You Provide

• Account information: name, email address, company name when you register;
• Contact form submissions: name, email, company, phone number, message;
• Analysis inputs: brand name, domain URL, industry, competitor domains.

2.2 Information Collected Automatically

• Usage data: pages visited, features used, time spent, referral sources;
• Device data: browser type, operating system, IP address;
• Cookies and similar technologies: session cookies for authentication, analytics cookies for understanding usage patterns.

03How We Use Your Information

We use your personal information to:

• Provide, maintain, and improve the Platform;
• Generate AI visibility analyses and reports;
• Communicate with you about your account, analyses, and our services;
• Send marketing communications (with your consent, and with an option to unsubscribe);
• Detect, prevent, and address technical issues and security threats;
• Comply with legal obligations.

04Legal Basis for Processing

Under the DPDP Act, 2023, we process your personal data based on:

• Consent: which you provide when registering, submitting forms, or opting in to communications;
• Legitimate uses: as permitted under the DPDP Act for fulfilling contracts, legal compliance, and legitimate business interests.

05Data Sharing & Disclosure

We do not sell your personal data. We may share your information with:

• Service providers: cloud hosting, email delivery, analytics, and AI model providers who process data on our behalf;
• Legal authorities: when required by law, regulation, or legal process;
• Business transfers: in connection with a merger, acquisition, or sale of assets.

All third-party service providers are contractually obligated to protect your data.

06Cookies

We use essential cookies for authentication and session management, and analytics cookies to understand how the Platform is used. You can manage cookie preferences through your browser settings. Disabling essential cookies may affect Platform functionality.

07Data Retention

We retain your personal data only as long as necessary to fulfil the purposes described in this Policy, or as required by applicable law. Analysis reports are retained for the duration of your account. Upon account deletion, we will erase your personal data within 30 days, except where retention is required by law.

08Data Security

In accordance with the SPDI Rules, we implement reasonable security practices and procedures, including encryption of data in transit (TLS), secure storage, access controls, and regular security reviews, to protect your personal information against unauthorised access, alteration, disclosure, or destruction.

09Your Rights Under the DPDP Act, 2023

As a Data Principal under the DPDP Act, you have the right to:

• Access your personal data held by us;
• Correction & erasure - request correction of inaccurate data or erasure of your data;
• Withdraw consent at any time (this will not affect the lawfulness of processing based on consent before its withdrawal);
• Grievance redressal - raise concerns with our Grievance Officer or the Data Protection Board of India;
• Nominate another person to exercise your rights in case of your death or incapacity.

10Children's Privacy

The Platform is not intended for individuals under 18 years of age. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child, we will promptly delete it.

11Cross-Border Data Transfers

Your data may be processed on servers located outside India. We ensure that any cross-border transfer complies with applicable Indian data protection laws and that adequate safeguards are in place.

12Grievance Officer

In accordance with the Information Technology Act, 2000, and the DPDP Act, 2023, our Grievance Officer can be contacted at:

We will acknowledge your grievance within 24 hours and resolve it within 30 days.

13Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Your continued use of the Platform after changes constitutes acceptance.

14Governing Law

This Privacy Policy is governed by the laws of India. Any disputes shall be subject to the exclusive jurisdiction of the courts in Chennai, Tamil Nadu, India.

15Contact Us

For any privacy-related questions, contact us at hello@magnent.co.