Why we built Magnent.
Brands that had invested years in SEO were suddenly invisible, not because they'd done anything wrong, but because their buyers had moved on. ChatGPT, Perplexity, Gemini, and Claude had become the first stop for B2B research, product discovery, and vendor evaluation.
The brands showing up in those answers weren't the ones with the best Google rankings. They were the ones whose content was structured for AI comprehension, the ones with the signals AI models use to decide what's credible and worth citing.
No agency had been built to solve this yet. So in 2024, Pooja and Anuradha built one. Magnent is an AI-first brand discovery company, part technical implementation, part positioning strategy, part authority building. The full stack, done for you.
The people behind the methodology.
Pooja Agarwal
Pooja is a Product Leader with a proven track record of building and scaling loans and credit cards businesses. She owns the acquisition funnel end-to-end, from cost and efficiency to integrations and UX design.
She has built teams from the ground up, managing Product Managers, Designers, and Product Marketers, as well as supporting Engineering. Most recently, she spent close to four years at Zomato, building a co-branded credit card for customers and a central billing product for Enterprise clients across the world.
Her core strength is managing stakeholders and fostering business growth by empowering teams to build customer-centric features people truly value. She thrives in high-ambiguity environments and is passionate about helping Product people advance in their careers.
Anuradha Sivakumar
Anuradha is an AEO and SEO growth strategist for the post-AI era. Her conviction: people are already using LLMs to decide which products to buy, and tomorrow they will buy directly inside these AI search engines. Brands that keep optimising only for Google search pages will be left behind.
She brings 16+ years of experience in fintech innovation, lending, and B2B SaaS, with a deep focus on blending user-centred design, sharp content strategy, and data-driven growth.
At Magnent, she drives the frameworks that make brands citation-worthy in AI-generated responses, combining technical implementation with the strategic positioning that determines which brands AI chooses to recommend.
Our principles.
Evidence, not intuition
Every recommendation is grounded in how AI models actually behave, tested across real prompts, not guesswork. We measure everything.
Honest before flattering
If AI currently says nothing good about your brand, you'll hear that first. We don't sugar-coat audits, you can't fix what you can't see.
Speed with substance
Quick wins matter. We pursue them in parallel with long-term authority building, so you see results in weeks, not quarters.
AI-native, not retrofitted
We didn't bolt an AI layer onto an SEO agency. Magnent was designed from day one for the generative search era, the methodology reflects that.
Founders as a product
In AI search, the people behind a brand are as important as the brand itself. We help founders become citation-worthy signals in their own right.
Compounding returns
AI visibility isn't a campaign, it compounds. Every piece of structured content, every citation, every authority signal builds on the last.
Common questions.
Let's build your AI presence.
Start with a free audit. Find out exactly where you stand across ChatGPT, Perplexity, Gemini, and Claude today.